It’s time for the ASPCA-Rachael Ray $100K Challenge!

Click on the logo for more info!

Click on the logo for more info!

The ASPCA is gearing up for the start of the 2013 ASPCA Rachael Ray $100K Challenge, where a total of $600,000 in prize grants are up for grabs to help shelters save more homeless cats and dogs.

The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes.

The 49 contestants will work to save more animals – during the months of June, July and August 2013 – than they did over the same three-month period in 2012. Last year’s competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 14,376 over the same period in 2011. For a full list of participating shelters, visit

Since Dakota and I live in Michigan, we are going to be pulling for the  Friends for the Dearborn Animal Shelter  and will help promote them when we can to help them increase their adoption numbers!

The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $10,000 and $25,000 in additional grants. In total, $600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation.

All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create her pet food (which you read about A LOT on Dakota’s blog) called Nutrish® to raise money for animals in need.  Ray donates 100 percent of her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.

So what are you waiting for? Find a participating shelter in your area that you can support by visiting:

Follow all the #100KChallenge action this weekend on Twitter, and best of luck to all the shelters as they embark on this exciting Challenge to save more lives!

Dakota and I wish them all the best of luck!

In full disclosure: Dakota and I were not compensated for this post. We were contacted by the ASPCA and were asked if we would share this info and we are more than happy to do so!





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16 CommentsLeave a comment

  1. Good luck to all the shelters! What would we do without them?

  2. I’ve always thought this was a wonderful event! Best of luck to your shelter in this years contest!

  3. We will root for your MI shelter but the good news is a shelter will win and homeless animals will be helped no matter where that shelter is!

  4. Good luck to all the shelters!

  5. Good luck to all shelters – it’s so important what they do for all animals.
    Have a fabulous saturday Dakota&Mom :o)

  6. Wow! 100% of profits donated?! I’ll be trying the dog food out for sure! That’s amazing!! Thanks for this awesome post!

  7. That is such a great idea! I’m sure lots of shelters will come up with some great ideas to try to win the money!

    Wags to all,

    Your pal Snoopy 🙂

  8. The more I read/hear about what Rachael Ray is doing, the more impressed I am!

  9. You live in an amazing place with so many people who care about our furry friends! Good luck to all the shelters!!!

  10. What an amazing initiative!! I wish we had more things like this in Canada, but wow that is a LOT of money to go around. Good luck to Dearborn!

  11. Great great event for a great cause. We will be cheering from the sidelines.

  12. Just having the event will encourage shelters to try to reach more people. Then the wonderful prizes at the end will help so many. Good luck to all participating shelters 🙂

  13. That’s fantastic! I didn’t hear about this last year. I have seen the Nutrish food before, but it didn’t know that she donated the proceeds.
    Great information – thanks so much for that! 🙂

  14. Rachel Ray is awesome! Good luck to all the shelters:) Wish Oklahoma had one participating!

  15. I have an acquaintance who is very involved with the Friends of The Dearborn Animal Shelter. Whenever we donate to rescue, that is the one, (along with Chessie rescue of course). Wishing all of the shelters good luck!

  16. Holy crow Dakota, would you believe there is not one organization in my state that is competing? This makes me mad!! I’m going to have to choose another state. 😦

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