The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes.
The 49 contestants will work to save more animals – during the months of June, July and August 2013 – than they did over the same three-month period in 2012. Last year’s competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 14,376 over the same period in 2011. For a full list of participating shelters, visit challenge.aspcapro.org.
Since Dakota and I live in Michigan, we are going to be pulling for the Friends for the Dearborn Animal Shelter and will help promote them when we can to help them increase their adoption numbers!
The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $10,000 and $25,000 in additional grants. In total, $600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation.
All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create her pet food (which you read about A LOT on Dakota’s blog) called Nutrish® to raise money for animals in need. Ray donates 100 percent of her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.
So what are you waiting for? Find a participating shelter in your area that you can support by visiting: challenge.aspcapro.org.
Follow all the #100KChallenge action this weekend on Twitter, and best of luck to all the shelters as they embark on this exciting Challenge to save more lives!
Dakota and I wish them all the best of luck!
In full disclosure: Dakota and I were not compensated for this post. We were contacted by the ASPCA and were asked if we would share this info and we are more than happy to do so!